Communications
 

Communications: Public Relations

Communications: Public Relations
BA
Hours46 Credit Hours
LEPLimited Enrollment Program of 200 Students.
Application Website
MAPMajor Academic Plan

Program Requirements

All students must take a campus writing course before applying for admission to the major. The following writing course fills this requirement and satisfies the GE First-Year Writing requirement: WRTG 150. AP credit does not fulfill this requirement. Note: Students must receive a B grade or better to be eligible to apply for admission to the program.
requirement 1 Complete 3 courses
Note: Students must receive a B grade or better from each course to be eligible to apply for admission to the program.
Apply to the major.
requirement 2 Complete 2 courses
Complete the following: (These courses may be taken during the semester in which students apply for admission to the major.)
requirement 7 Complete 1 option
Internship:
After consulting with an advisor, complete an internship in conjunction with 4 hours of the following:
option 7.1 Complete 4.0 hours from the following course(s)
Note: A C- grade or better in the following prerequisite courses must be achieved before the internship experience: Comms 318, 320, 336.
requirement 8
Complete a minimum of 72 hours in courses outside of the department while meeting BYU's University Core requirements.
Recommended
It is recommended that PR students complete one of the following to fulfill the General Education Advanced Writing and Oral Communication requirement.
WRTG 312 - (Not currently offered)
WRTG 316 - (Not currently offered)
All PR emphasis students are encouraged to become active members of the Public Relations Student Society of America (PRSSA).
Program Outcomes: 

Writing

Students will write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.

Editing

Students will critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

Numerical skills

Students will apply basic numerical and statistical concepts

Technology

Students will apply tools and technologies appropriate for the communcations professions in which they work.

Research

Students will conduct research and evaluate information by methods approrpriate to the communcations professions in which they work.

Freedom of speech

Students will understand and apply the principles and laws of freedom of speech and the press for the right to dissent, to monitor and criticze power, and to assemble and petition for redress of grievances.

Ethics

Students will demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity.

Theory

Students will understand concepts and apply theories in the use and presentation of images and information.

History

Students will demonstrate an understanding of the history and role of professionals and institutions in shaping communications.

Critical thinking

Students will think critically, creatively and independently.

Domestic diversity

Students will demonstrate an understanding of gender, race, thnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communication.

International diversity

Students will demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communicaitons in a global society.